The Discounted Utility Model, also known as DU models, the generalize motivation is that to answer the case that when we face the options that:

  • Option 1: I pay you pounds today
  • Option 2: I pay you pounds in one month

When is small, we’d like to choose option 1, vice versa.

The conclusion is that we will require a premium to delay the reward. (impatience)

Using the utility thinking method, we denote a that 1 utility tomorrow is the same as today.

The key formula: